Screening of Howard Gossage Documentary + Q&A with filmmaker Steve Harrison
SCREENED AT D&AD - LONDON
SCREENED AT LURZER'S ARCHIVE - GERMANY
SCREENED AT THE ONE CLUB - NEW YORK
SCREENED AT GOODBY SILVERSTEIN & PARTNERS - SAN FRANCISCO
This is the story of the 1960s adman Howard Gossage. Back in the analog age he invented interactive advertising, community building and an early form of social media.
Oh yes, and he also was the first adman to realise the potential of building PR and other media into his marketing plans. In fact all the big multi platform One Show winners of the past 10 years can be traced to Gossage's brilliant reinvention of advertising in the 1950s and '60s.
He used his ideas to stop the Grand Canyon from being dammed, set a Caribbean island free from British rule and launch the career of 'the patron saint of digital media' Marshall McLuhan.
It's no wonder that Jeff Goodby, Dan Wieden and Alex Bogusky all cite Gossage as their main influence. Come and be inspired at this premiere screening of the new documentary. It's called "Changing the world is the only fit work for a grown man" and it will change the way you think about our industry.
About the film maker, Steve Harrison:
Steve Harrison was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW. At HTW, he won more Cannes Lions in his discipline than any creative director in the world
When he left agency life, the UK's advertsing trade paper, Campaign, described him as "the greatest direct marketing creative of his generation". Thereafter he explained all in his book, How to do better creative work, which became the most expensive advertising book of all time when it traded on amazon.com at $3,000 a copy. The book is also published in Mandarin, Spanish and Italian.
In 2012, Steve was featured in The D&AD Copy Book which celebrates the work of the top 50 copywriters of the past 50 years. The following year he wrote the biography of the 1960s adman Howard Gossage: Changing the world is the only fit work of a grown man. He suggests you buy a copy now as, in five years' time, it may be worth a lot of money.